Watch first appeared in Forrest Road, at the heart of Edinburgh’s  Old Town in the summer of 1998. Despite being on the small size (a mere 9 square metres), it was quickly established as a firm favourite with the nearby student population. Focussing then, as it does now, on contemporary design, affordable fashion and dedicated customer service, Watch provided a choice of watches and clocks that had never been seen in Edinburgh and rarely seen in the rest of the UK.

As brands such as Swatch & Storm attracted the students, the introduction of Mondaine, the official Swiss Railways clocks and German precision mechanical experts Junghans Max Bill proved to be irresistible for the genuine design aficionados. We now cater for everyone from the under 5s to those who require their watches to be solar powered, radio controlled feats of technological engineering.

As popular as our little Forrest Road shop is, we thought it might be nice for our customers to have a bit more room for manoeuvre. As a result, in December 2007 we opened our Melville Place branch in Edinburgh’s busy financial district, the West End. Five times bigger than our Forrest Road store and taking it’s interior design styling inspiration from 1920s Vienna, Watch West End is nothing short of a dream for those who love all things horological. More space means more watches, more clocks and the introduction of an extensive collection of jewellery from Swatch, Pilgrim and Edinburgh long time favourites, Joe Cool.

In September 2008 we brought Watch to St Andrews. Only a little bigger than Forrest Road and with an even more impressive collection of jewellery than the West End, Watch St Andrews has already proved to be a resounding success with locals and tourists alike.

Our ambition now is still as it has always been, to offer something a little different from your average high street shop. Our commitment to seeking out cutting edge design and keeping our prices reasonable means that anyone can afford a watch that is both beautiful and functional. Our customer service policy ensures that we will give you all the help we can offer when you are choosing your watch and we will make sure that your guarantees are honoured should any faults arise.